Case study

How AI voice agents are transforming business

Productivity up. Missed revenue down. Customers actually answered. Here's what the numbers look like when SMBs replace voicemail with an AI voice agent.

98%
of calls answered first time, day or night
£28k
average annual revenue recovered from missed calls
12 hrs
of phone time saved per staff member per month
ROI in the first 90 days for typical SMBs
The problem

A third of calls were going to voicemail.

A typical 6-person hospitality business was missing roughly 30% of inbound calls during service hours and 100% out of hours. At an average enquiry value of £65, that worked out to over £2,665 a month walking out the door — without anyone realising.

The change

A voice agent that just answers.

HandledReply was deployed as overflow + after-hours cover — keeping the existing number, with personalised tone, local knowledge, and direct integration into their booking platform and CRM. Setup took under a week. Staff barely noticed the change, except that the phones stopped ringing constantly.

The result

More revenue. Less stress. Real ROI.

  • Missed-call rate dropped from 31% to under 2% within the first month.
  • Average response time on enquiries fell from 4h 12m to under 60 seconds.
  • Booking volume rose 18% — almost entirely from previously-missed calls.
  • Front-of-house freed up roughly 12 hours per person per month for actual customer service.
  • Total cost per call answered: a fraction of the equivalent receptionist hour.

What would the numbers look like for you?

Book a free call and we'll walk you through the likely ROI for your business.